Sprinkles of Beverly Hills They sell cup cakes in a million different ways!   I went to my computer to find Sprinkles on twitter.  Why?  Because everyday Sprinkles will post a secret password of the day where 25 cupcakes are given away to the first 25 people who whisper the password.

Sure enough, when I looked at their account, they had posted a password two hours earlier.  I then told my friend to tell one of the staff what the password was and then to see what happens.  He had no idea what was going on.  Once he did, the person he told went to the back room and came back with the cupcake of the day wrapped up for him to take home. He was floored.   Of course after he left he wanted to know what just took place.  I told him, that is was brought to you him by social media.  See http://restaurantmarketingpartners.wordpress.com/ for more about the power of social media!